ASSIGNMENT+19,+2.22.10

READ THE WSJ CLASSROOM EDITION, FEBRUARY 2010, ABOUT THE EVOLUTION OF ITUNES ON PAGE 6 OR ACCESS IT ON DELICIOUS.COM/KATHY 39420, TAG "HWREADINGS"

APPLE IS EXPECTED TO MAKE BIG CHANGES TO ITS ITUNES STORE AFTER ITS RECENT ACQUISITION OF STREAMING-MUSIC WEB COMPANY LA LA MEDIA. CHANGING A BUSINESS MODEL WHEN A CURRENT ONE IS WORKING MIGHT BE RISKY, BUT APPLE, AS AN INDUSTRY LEADER, HAS THE POWER TO CHANGE CONSUMER BEHAVIOR WITH EVERY DECISION IT MAKESS.

1. HOW MIGHT APPLE'S ACQUISITION OF LA LA MEDIA RESHAPE ITUNES?

2. HOW DOES STREAMING MUSIC WORK? HOW IS IT DIFFERENT FROM WHAT ITUNES ALREADY DONES?

3. HOW DOES APPLE'S POSSIBLE CHANGE REDEFINE WHAT IT MEANS TO OWN A SONG, MOVIE OR OTHER PIECE OF MEDIA?

4. WHAT TYPE OF LEGAL ISSUES WILL APPLE HAVE TO DEAL WITH IF IT DECIDES TO PROCEED WITH THE BSINESS MODEL DISCUSSED IN THE ARTICLE?