ASSIGNMENT+7,+10.23.09

READ WSJ CLASSROOM, OCTOBER ISSUE P. 8-9, OR ACCESS AT delicious.com/kathy39420 under the tag "hwreadings."

Americans are trying to live within their means, and companies are responding by creating less-expensive versions of their popular brand names. But will consumers switchback to high-end products when the economy rebounds? 1. How are consumers trimming their expenses? 2. Why might Americans be unable to return to the days of conspicuous spending? 3. Why did Proctor & Gamble agonize over creating Tide Basic?

Post your answers in the discussion tab. Be sure to label it as Assignment 7. Due: Friday, October 23, 2009.